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Strategic Management for Travel and Tourism



Strategic Management for Travel and Tourism is the must-have text for students studying travel and tourism. It brings theory to life by using industry-based case studies, and in doing so, 'speaks the language' of the Travel and Tourism student.

Among the new features and topics included in this edition are:

* international case studies from large-scale businesses such as Airtours, MyTravel and South West Airlines
* user-friendly applications of strategic management theory, such as objectives, products and markets and strategic implementation, together with illustrative case studies, and longer case studies for seminar work and summaries
* contemporary strategic issues affecting travel and tourism organizations, such as vertical integration and strategic alliances

Strategic Management for Travel and Tourism is a well-rounded book, ideal for all undergraduate and postgraduate students focusing on strategy in travel and tourism


Ketersediaan

EBUPT180259658.152/EBUPT180259Perpustakaan Pusat (EBUPT180259)T E R S E D I A

Lampiran Berkas

Informasi Detil

Judul Seri
-
No. Panggil
658.152/EBUPT180259
Penerbit Butterworth-Heinemann: Oxford.,
Deskripsi Fisik
vii, 401 p.;illustration
Bahasa
English
ISBN/ISSN/NPM
0 7506 4854 6
Klasifikasi
658.152
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subyek
Info Detil Spesifik
-
Pernyataan Tanggungjawab

Versi lain/terkait

Tidak tersedia versi lain



  • Perpustakaan
  • Universitas
  • Pancasila

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